In the latest round of Spotify cancellations, 19% of subscribers are reportedly pulling out of the music streaming service. While this is still a small number of users, the COVID controversy that was caused by the controversy with Joe Rogan has definitely led to some protests from the customers.
19% of users have cancelled their subscriptions since the Joe Rogan controversy broke out
The Joe Rogan controversy has created a PR nightmare for Spotify. Since the controversy broke out, the music streaming service has lost more than $2 billion in market value. It has also faced a slew of boycotts.
While the majority of Spotify users have not canceled their subscriptions, 19% have done so. It is unclear how many of those cancellations have been caused by the Joe Rogan controversy. However, a recent Forrester Research poll revealed that 18.5% of subscribers would consider canceling their plans if more artists pulled their content from the platform.
The backlash against Joe Rogan is growing. A group of two hundred and seventy health care professionals sent an open letter to Spotify calling his actions “dangerous and objectionable”. Another group of celebrities, including Neil Young, Roxane Gay, India Arie and David Crosby, have also taken their content off of the service.
The Joe Rogan Experience has been on Spotify for more than a year. It typically attracts 11 million listeners per episode. The service acquired the show in a record-breaking $100 million deal.
Despite the growing backlash against the host, Spotify has said that it’s taking the right steps to address the problem. It’s adding disclaimers to the episodes that will direct listeners to accurate information.
However, Rogan has resisted calls to remove his podcast from the platform. He has defended himself by saying that he is not anti-vax. He also acknowledged that his show has become an out-of-control juggernaut.
After the controversy, the company has also begun to take measures to keep its users happy. It added content advisories to the episodes on COVID-19. It has also directed listeners to its COVID-19 hub.
The debate over whether to remove Rogan has left the platform in a precarious position. Spotify has been accused of failing to act against misinformation, while it has faced a deluge of customer complaints.
While the controversy has not yet prompted a large number of users to leave the service, it has caused a slew of boycotts and has been a PR headache for the company.
Customers are protesting against COVID misinformation
As a major player in the music and audio streaming industry, Spotify is in the middle of an uproar for hosting one of its most popular podcasts. The Joe Rogan Experience has been a hot topic since it was uncovered that the show was spreading misinformation about a deadly vaccine called COVID-19.
The good news is that the popular service is taking action. They removed more than 20,000 podcast episodes that were found to be inaccurate.
The company also announced that they are laying out more transparent rules for users. They will make it easier to remove misleading content and to understand what is and isn’t allowed on the platform.
They also said that they are taking measures to combat misleading information about the COVID-19 vaccine. As well as removing content, they will be adding content advisories to the most relevant material. This means that they will direct their users to the best information available on the COVID-19 and pandemic.
In the past week, two prominent musicians have taken their music off of the service. Neil Young and Joni Mitchell have both announced their plans to leave the service. They have asked that their songs be removed, and they have been joined by Prince Harry and Meghan Markle in their own fight against misinformation.
Spotify CEO Daniel Ek has also come out with a statement that addresses the controversy. He says that he believes the Joe Rogan Experience has done more to spread misinformation about the COVID vaccine than the vaccine itself.
The company also said that it will be adding a content advisory to all of its podcasts that are geared towards the Covid-19 topic. The advisory will tell listeners that the best possible information on the subject of the virus is to visit a dedicated COVID-19 resource.
While the content advisory may not be enough to quell the outrage, it’s a small step in the right direction. The company has promised to add more transparency and remove more misleading content as time goes on. The platform has already started showing signs of more transparency, including announcing that it had removed the most popular podcasts based on the most dubious content.
Users aren’t planning to cancel in the near future
If you have been watching the streaming music craze, you’ve no doubt heard of Spotify. The service is a global leader with more than 172 million subscribers. However, a recent poll suggests that more than half of the Spotify community isn’t interested in signing up for another year.
The company has been caught off guard by an overwhelming number of cancellation requests. This prompted the service to shut down its live customer support. It’s also been the subject of a long-form story in The New York Times. But, while the site has managed to ward off some of the most extreme protests, it may be at risk for far more damage than it thinks.
Several artists have gone public with their demands to remove their music from Spotify. Neil Young, Joni Mitchell and Roxane Gay are among the prominent names. Meanwhile, Apple’s own music service, Apple Music, has taken off, as well.
A recently published study from Forrester Research surveyed 657 online consumers in the United States and UK. The results showed that 8.5 percent of users considered switching to a competing service. But only 32% of those surveyed would actually boycott a brand. And even less would actually cancel their subscriptions.
The best part is, for now, you can’t actually cancel your subscription. And if you’re planning to do so, you’re probably looking for the least expensive way.
While this isn’t exactly the most accurate survey, it does provide some insight. The Forrester poll found that 8.5 percent of Spotify users considered switching to a competitor. And nearly 18.5 percent said they would consider canceling their subscriptions if more artists removed their music from the service.
The most popular song on the service, however, wasn’t actually taken off. This is thanks to Neil Young. He asked the service to remove his songs from his Rogan-related podcast, and they did.
But for many of those who were considering it, the Spotify app was a frustrating experience. In the early days of the company, users complained that the service crashed while playing their tracks. It’s likely that the company is doing what it can to fix the issue.
Is Spotify holding its own in the music streaming industry
Spotify’s user base has grown dramatically in recent years. However, its dominance of the streaming music industry is waning. Despite its success, Spotify faces challenges from other tech giants like Apple and Tencent. It also has to deal with legal issues and cultural differences in new markets.
While Spotify offers a variety of free services, it must entice users to pay for its premium version. The company’s revenue stream is largely based on advertisements. If the company cannot generate enough revenue through ads, it could lose money. This is why Spotify has been working to convert its free package users to its paid subscription service.
To address these challenges, Spotify has introduced new features. The Artist Fundraising Pick, for example, allows fans to donate to artists directly. This feature mirrors similar offerings from Chinese streaming services.
During Q3, Spotify reported wider-than-expected losses. The company has also remained the top-ranked audio-streaming service for several months. It has also taken the lead in key areas that its competitors have not yet established.
As more and more people use Spotify, it has diversified into new segments. It has also listened to customer feedback. The company has introduced new features that are designed to help people discover new music.
It also has an editorial team that has curated songs across all genres. Its About page states that music brings people together. Unlike other music services, Spotify does not require users to download songs illegally. The company uses digital rights management controls.
Its mission is to provide millions of creative artists with a platform to earn income from their art. The platform also promotes the idea of a lifestyle brand. In order to do this, the company needs to keep up with its competitive forces.
It is important to note that Spotify’s biggest competitor, Beats Music, is not as well-developed. In addition, Beats Music offers a lower monthly membership price. But its services may not be as appealing. And, with its recent acquisition by Apple, it could influence how Spotify buyers view the company.
Nevertheless, Spotify has a lot to offer, and is expected to further expand in 2014. The company has created a strong niche in the streaming music industry. But it has to continue to expand its customer base. And it will need to be creative in acquiring content.